EPISODE 37: The $4 BILLION Branding Marketing Strategy, Advertising, and Story with Ron Lynch, Marketing Mercenary and CEO of Big Baby Agency

Ron Lynch_Podcast_Ecommerce

Ron Lynch, known as the Marketing Mercenary, has over $4 billion in attributed revenue with marketing campaigns he’s involved with. He also wrote 13 screenplays and 4 books.



  • What hydroponics taught Ron about branding marketing products successfully.
  • Why the magic number for brand longevity is “5x”
  • The $4 Billion Ad Types to sell any product (The Bally, The Animation, and The Long Form)
  • The best testing tool for segmenting and finding profitable ad creatives


  1. Innovation is the key ingredient to a successful and scalable product.
  2. You’re always in the business of selling your business so your mark ups should always be around 5x
  3. Storytelling your product is your main job once your engine is running.
  4. All advertising is a mirror. Find your segments and build a branding marketing strategy where they can see themselves in.

Relevant Materials


For updates, make sure to Like the Big Baby Agency Facebook page. You can also check out our review of Ron’s Marketing Mercenary course before taking it for yourself!

Click here to Listen, Subscribe, and Review Ecom Exits Podcast on ApplePodcasts

Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now


accounting, acquisition entrepreneurship, Amazon, Amazon FBA, Amazon FBA exit, Amazon first page, Amazon first page ranking, Amazon listing, Amazon listing optimization, digital brokers, ecommerce funnel, ecommerce marketing funnel, effective people management, efficient people management, FBA business, FBA due diligence, FBA due dillegence, FBA exit, FBA marketing, FBA profitable exit, finance, finances, grow Amazon sales, growth hacks, online business investor, online business owner, optimization, people management, podcast, profitable business exit, profitable exit, Ron Lynch

You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}