Amazon Content Creation: listing optimization that converts clicks into customers.
Main listing copy, images, A+ Content, storefronts, and video, built by a 10-person specialist team with 40+ years of combined experience and a single goal: more conversions for your brand.
Trusted by leading brands and top Amazon FBA sellers
“SellerPlex helped me save money, boost profits, and dramatically lower stress. I couldn’t be happier, this is a massive upgrade from my last agency.”
Jake LovaszEssentially Engineered LLC
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Actionable insights you keep either way
Everything your listing needs to convert, under one roof
Weak titles, thin bullets, and missing A+ Content quietly cap your conversion rate. We build every asset on your detail page to rank in search and turn shoppers into buyers.
From the first keyword to the final pixel, our Amazon listing optimization services cover your listings end to end. Copywriters and designers who live in Amazon build every deliverable, so nothing gets lost between freelancers.
Main Listing Copy
Keyword-engineered titles, bullets, and descriptions, structured to rank on Amazon’s SERP and sell once shoppers land.
Listing Images & Infographics
Scroll-stopping hero shots, benefit callouts, and how-to graphics that carry the sale where words run out.
A+ / Enhanced Brand Content
Modular A+ Content engineered to hold attention before the reviews, building trust and lifting conversion.
Storefront Design
Immersive, competitor-free brand stores with custom homepages and navigation pages that keep buyers shopping.
Brand Story
A scrollable narrative above your A+ that expresses your ethos, values, and promise, optimized to earn trust.
Video & Amazon Posts
Product and brand video plus ongoing Amazon Posts, extending your content beyond the detail page.
Real brands. Real listings. Real results.
Every project below was created by the SellerPlex Content Team and is live on Amazon today. A growing roster of eCommerce brands trusts the team with their detail pages.
Sunny Sailor
Sunny Sailor is a family-focused sun care brand committed to clean, effective protection from harmful UV exposure. Their product line is free from harmful chemicals, designed for families who want reliable sun protection without compromising on what goes on their skin.
Sunny Sailor was launching on Amazon for the first time, stepping into a competitive sustainable sunscreen category dominated by mass-market, chemical-heavy alternatives. Our strategy focused on two things: making the brand feel trustworthy and making it feel different. Sun and beach visuals grounded the creative, keeping the look cohesive and aspirational. Family imagery, especially kids, reinforced the brand’s family-first positioning. Sailor-themed wordplay kept the copy warm, human, and memorable. Featured work: Captain’s Classic Mineral Lotion SPF 40 listing images · A+ Content (Enhanced Brand Content) · Brand Storefront
Casablanca Market
Casablanca Market is a family business bringing the authentic flavors and craftsmanship of Morocco to everyday homes. Every product carries the cultural heritage of local artisans, whose traditional recipes, techniques, and designs shape everything the brand creates.
We reviewed Casablanca Market’s live listings to ensure the Moroccan Non-Pareil Capers listing matched in tone, visuals, and structure. Non-pareil quality was a through line. ‘Small but mighty’ captured the premium story without over-explaining. The capers were positioned as a versatile kitchen essential across multiple use cases: condiment, sauce enhancer, topping, and finishing touch. Consistency across the storefront was treated as a credibility signal, with the new listing feeling like it was always part of the lineup. Featured work: Moroccan Non-Pareil Capers listing images · A+ Content (Enhanced Brand Content)
Tasti
Tasti was founded by best friends Zack and Nick as a solution to a familiar problem: making healthy dessert at home is complicated, messy, and full of guesswork. Their answer is an all-in-one, low-sugar ice cream mix designed specifically for the Ninja Creami with 25g of protein per pint.
With only Tasti’s product images to work with, the team built visuals around rich ice cream textures and the key ingredients, keeping everything clean and uncluttered to mirror the brand’s simplicity. The three-step process, pour, freeze, enjoy, guided how information was structured throughout. Copy and visuals stayed fresh, mirroring the brand’s ease-of-use promise. A dedicated net carb calculation image made the health credentials tangible at a glance. Featured work: High-Protein Ice Cream Mix listing images · A+ Content (Enhanced Brand Content)
This is how a listing gets rebuilt to rank and convert.
Flip through the kind of work our content team delivers on every project: the full detail page rebuilt element by element, modular A+ Content, and an image stack designed for mobile-first shoppers.
Still weighing your options? Our guide to choosing a listing optimization agency breaks down exactly what separates a specialist team from a freelancer patchwork.
Without a dedicated team
Generic title with no keyword strategy
Feature-only bullets that read like a spec sheet
A few plain product photos, no infographics
No A+ Content below the fold
With SellerPlex
Keyword-led title built from real search data
Benefit-first bullets that answer buyer questions
Full image stack with benefit and how-to graphics
Modular A+ Content telling the brand story
Five disciplines, one conversion engine
Each asset on your detail page does a job. We engineer all of them to work together, informed by Amazon best practices and real keyword data. For the full methodology, see our Amazon product listing optimization guide.
Listing copy that ranks and sells
Your title, bullets, and description are where search visibility and conversion meet. We develop main listing copy once the keyword research is signed off, structuring every line to rank on Amazon’s SERP and answer the buyer’s real questions, in language that feels human rather than stuffed.
Keyword-led titles, bullets, and descriptions
Informed by Helium 10 and Data Dive research
Written to convert, not just to fill space
High-converting images and infographics
Product images create the first impression and carry the sale where copy cannot. We design hero shots, benefit callouts, and step-by-step infographics in Adobe Creative Suite to a marketplace-ready standard, built to stand out in a crowded category and turn a scroll into a click.
Scroll-stopping hero and lifestyle imagery
Benefit, how-to, and comparison infographics
Designed for mobile-first shoppers
A+ Content engineered for conversion
A+ Content (formerly Enhanced Brand Content) is the section that captures attention before shoppers reach the reviews. We build modular A+ that tells your product story, answers objections, and reinforces quality, so the buyer feels confident clicking add to cart.
Modular layouts that guide the eye
Objection-handling built into the flow
Requires Amazon Brand Registry
Storefronts that build your brand
Your storefront is the one space on Amazon where your brand is told without a competitor’s ad in the frame. We design every detail, from the homepage to navigation pages, into an immersive, shoppable experience that keeps buyers exploring your catalog.
Custom homepage plus navigation pages
Cohesive brand world, end to end
Built to cross-sell your range
Brand story, video, and Amazon Posts
Above your A+ sits the Brand Story carousel, your space to express ethos, values, and the answers shoppers care about. We craft that narrative, and extend it with product video and ongoing Amazon Posts, so your brand keeps showing up across the marketplace, not just on one detail page.
Brand Story carousel with Q&A
Product and brand video
Ongoing Amazon Posts for reach
A specialist team, led by experience
Built for the marketplace, not just to look good. Our Content Team is a global group of 10 specialist copywriters and designers, led by Charlene Nuñez, who brings over two decades of experience to every project. We specialize in Amazon listing creation from the ground up, and every deliverable is reviewed by the Head of Content and Content Coordinator before it ever reaches you.
A structured process, from intake to delivery
Every project follows the same five phases, designed to keep quality consistent and timelines on track.
01
Client Onboarding
We start with a Project Intake Form. Your team provides everything we need before any work begins.
02
Concept & Strategy
We align on copy and design direction, apply Amazon best practices, and map the strategy for every asset.
03
Content Creation
Copy is drafted first, design follows once approved. Main listing copy starts after keyword research sign-off.
04
Review & Approvals
Up to three rounds per deliverable. The Head of Content reviews everything before it reaches you.
05
Upload Assistance
Optional, complimentary upload of creative assets and placeholder listings to Seller Central.
Built by people, supported by the best tools
We design in Adobe Creative Suite and research with Helium 10 and Data Dive. Every deliverable is written, designed and reviewed by our team before it reaches you.
Content that moves the needle
Hear how our clients have turned challenges into momentum with SellerPlex.
“Great experience working together. Amazon overtook Shopify in the last 6 months. Wouldn’t have happened if the content didn’t convert well.”
James WebbHeadlight Glasses
“One of the best aspects of working with SellerPlex is their communication. They are genuinely invested in our success, and it shows in the work.”
Elizabeth GrojeanFounder, Baloo Living
Real Stories from Real Clients
Growth, stock and recovered money, in our clients’ words.
Before SellerPlex$10K/mo
After SellerPlex$1.5M/mo
150x growth
“From signing up with SP back in early 2018 to now, I’ve gone from $10k/month to $1.5M/mo. That is 150x growth.”
Tony, Amazon FBA supplement seller
“Since switching to SellerPlex, sales and profits are up, stress is down, and the results have far exceeded my expectations. Truly remarkable work!”
Nick RaccuiaFounder, Sinless Snacks
“When our manufacturer sent flawed inventory, they stepped in immediately and rerouted the shipment to our U.S. supplier for correction. Truly invaluable support!”
Maddy FeroCEO, Little Rad Things
“SellerPlex quickly took control of our supply chain with a seamless onboarding process. They now manage our reordering and restocking across multiple countries.”
Everything you need to know about Amazon listing optimization and A+ Content with SellerPlex.
What does an Amazon listing optimization service include?
It covers everything on your detail page that affects search visibility and conversion: keyword-researched main listing copy (title, bullets, description), listing images and infographics, A+ Content, and where relevant, storefront design, brand story, video, and Amazon Posts. We build these as one connected system rather than isolated pieces. For a full walkthrough of what that covers, see our Amazon product listing optimization guide.
What is the difference between A+ Content and Enhanced Brand Content (EBC)?
They are the same thing. Enhanced Brand Content was Amazon’s original name for the feature, which was later renamed A+ Content. It is the visual, modular section below your product details that uses images and formatted text to tell your product story and lift conversion.
How does professional A+ content increase Amazon conversion rates?
A+ Content captures attention before shoppers scroll to reviews, giving you space to answer objections, demonstrate benefits visually, and reinforce quality and trust. When that story is clear and credible, more shoppers feel confident enough to buy, which is why we engineer each module around a specific buyer question.
Do I need Amazon Brand Registry for A+ content, storefront, and Posts?
Yes. A+ Content, Stores, Brand Story, and Amazon Posts all require an active Amazon Brand Registry, which means a registered trademark. Main listing copy and standard product images do not. If you are not yet registered, we can still optimize your copy and images while you complete the process.
What is included in an Amazon storefront design project?
A storefront project typically includes a custom homepage plus navigation pages (for example, a shop-by-category page and an about page), designed as a cohesive, shoppable brand experience. You can see a full example in our Sunny Sailor case study above, which included a homepage and two navigation pages.
How long does it take to optimize a listing or build A+ content?
Turnaround is typically two to three weeks, depending on how quickly assets are submitted and approvals come back. Each deliverable goes through up to three rounds: an initial draft and two revision rounds, with internal review before anything reaches you.
Do you create Amazon product images, infographics, and videos?
Yes. Our designers produce hero images, lifestyle imagery, benefit and how-to infographics, comparison charts, and product and brand video, all built in Adobe Creative Suite to a marketplace-ready standard. The portfolio above shows real examples across several categories.
Do you use AI to create Amazon content, and is it human-reviewed?
Every deliverable is written, designed and reviewed by our team, and the Head of Content checks it before it reaches you.
How is content creation different from full Amazon account management?
Content creation focuses on the assets that make up your listings and brand presence. Account management is the broader operation: advertising, inventory, account health, and ongoing optimization. Content is one part of the full SellerPlex engine, and many clients pair the two so the traffic they create lands on listings built to convert.
Can you optimize a full catalog or just a single ASIN?
Both. We work on single hero listings as well as full catalogs and storefront rebuilds. The best starting point depends on your goals and where the biggest conversion gains are, which is exactly what we map out on a content strategy call.
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