Amazon Listing Optimization That Converts Clicks Into Customers
Main listing copy, images, A+ Content, storefronts, and video, built by a 10-person specialist team with 40+ years of combined experience and a single goal: more conversions for your brand.
Trustpilot
SellerPlex
agency-wide
Amazon
A growing roster of eCommerce brands that trust the SellerPlex Content Team
Everything your listing needs to convert, under one roof
From the first keyword to the final pixel, our Amazon listing optimization services build every asset on your detail page to rank in search and turn shoppers into buyers, all handled by one specialist team instead of pieced together across freelancers.
Main Listing Copy
Keyword-engineered titles, bullets, and descriptions, structured to rank on Amazon’s SERP and sell once shoppers land.
Listing Images & Infographics
Scroll-stopping hero shots, benefit callouts, and how-to graphics that carry the sale where words run out.
A+ / Enhanced Brand Content
Modular A+ Content engineered to hold attention before the reviews, building trust and lifting conversion.
Storefront Design
Immersive, competitor-free brand stores with custom homepages and navigation pages that keep buyers shopping.
Brand Story
A scrollable narrative above your A+ that expresses your ethos, values, and promise, optimized to earn trust.
Video & Amazon Posts
Product and brand video plus ongoing Amazon Posts, extending your content beyond the detail page.
Real brands. Real listings. Real results.
Every asset below was created by the SellerPlex Content Team and is live on Amazon today. Click any image to view it full size.
Sunny Sailor
Clean Mineral Sunscreen
Sunny Sailor is a family-focused sun care brand committed to clean, effective protection from harmful UV exposure. Their product line is free from harmful chemicals, designed for families who want reliable sun protection without compromising on what goes on their skin.
Content Strategy
- Sunny Sailor was launching on Amazon for the first time, stepping into a competitive sustainable sunscreen category dominated by mass-market, chemical-heavy alternatives. Our strategy focused on two things: making the brand feel trustworthy and making it feel different.
- Sun and beach visuals grounded the creative, keeping the look cohesive and aspirational.
- Family imagery, especially kids, reinforced the brand’s family-first positioning.
- Sailor-themed wordplay kept the copy warm, human, and memorable.
Casablanca Market
Artisan Moroccan Pantry
Casablanca Market is a family business bringing the authentic flavors and craftsmanship of Morocco to everyday homes. Every product carries the cultural heritage of local artisans, whose traditional recipes, techniques, and designs shape everything the brand creates.
Content Strategy
- We reviewed Casablanca Market’s live listings to ensure the Moroccan Non-Pareil Capers listing matched in tone, visuals, and structure.
- Non-pareil quality was a through line. ‘Small but mighty’ captured the premium story without over-explaining.
- The capers were positioned as a versatile kitchen essential across multiple use cases: condiment, sauce enhancer, topping, and finishing touch.
- Consistency across the storefront was treated as a credibility signal, with the new listing feeling like it was always part of the lineup.
Tasti
High-Protein Dessert
Tasti was founded by best friends Zack and Nick as a solution to a familiar problem: making healthy dessert at home is complicated, messy, and full of guesswork. Their answer is an all-in-one, low-sugar ice cream mix designed specifically for the Ninja Creami with 25g of protein per pint.
Content Strategy
- With only Tasti’s product images to work with, the team built visuals around rich ice cream textures and the key ingredients, keeping everything clean and uncluttered to mirror the brand’s simplicity.
- The three-step process, pour, freeze, enjoy, guided how information was structured throughout.
- Copy and visuals stayed fresh, mirroring the brand’s ease-of-use promise.
- A dedicated net carb calculation image made the health credentials tangible at a glance.
Proven across every category
Five disciplines, one conversion engine
Each asset on your detail page does a job. We engineer all of them to work together, informed by Amazon best practices and real keyword data.
Listing copy that ranks and sells
Your title, bullets, and description are where search visibility and conversion meet. We develop main listing copy once the keyword research is signed off, structuring every line to rank on Amazon’s SERP and answer the buyer’s real questions, in language that feels human rather than stuffed.
- Keyword-led titles, bullets, and descriptions
- Informed by Helium 10 and Data Dive research
- Written to convert, not just to fill space
High-converting images and infographics
Product images create the first impression and carry the sale where copy cannot. We design hero shots, benefit callouts, and step-by-step infographics in Adobe Creative Suite to a marketplace-ready standard, built to stand out in a crowded category and turn a scroll into a click.
- Scroll-stopping hero and lifestyle imagery
- Benefit, how-to, and comparison infographics
- Designed for mobile-first shoppers
A+ Content engineered for conversion
A+ Content (formerly Enhanced Brand Content) is the section that captures attention before shoppers reach the reviews. We build modular A+ that tells your product story, answers objections, and reinforces quality, so the buyer feels confident clicking add to cart.
- Modular layouts that guide the eye
- Objection-handling built into the flow
- Requires Amazon Brand Registry
Storefronts that build your brand
Your storefront is the one space on Amazon where your brand is told without a competitor’s ad in the frame. We design every detail, from the homepage to navigation pages, into an immersive, shoppable experience that keeps buyers exploring your catalog.
- Custom homepage plus navigation pages
- Cohesive brand world, end to end
- Built to cross-sell your range
Brand story, video, and Amazon Posts
Above your A+ sits the Brand Story carousel, your space to express ethos, values, and the answers shoppers care about. We craft that narrative, and extend it with product video and ongoing Amazon Posts, so your brand keeps showing up across the marketplace, not just on one detail page.
- Brand Story carousel with Q&A
- Product and brand video
- Ongoing Amazon Posts for reach
A specialist team, led by experience
Built for the marketplace, not just to look good
Our Content Team is a global group of 10 specialist copywriters and designers, led by Charlene Nuñez, who brings over two decades of experience to every project. We specialize in Amazon listing creation from the ground up, and every deliverable is reviewed by the Head of Content and Content Coordinator before it ever reaches you.
A structured process, from intake to delivery
Every project follows the same five phases, designed to keep quality consistent and timelines on track.
Client Onboarding
We start with a Project Intake Form. Your team provides everything we need before any work begins.
Concept & Strategy
We align on copy and design direction, apply Amazon best practices, and map the strategy for every asset.
Content Creation
Copy is drafted first, design follows once approved. Main listing copy starts after keyword research sign-off.
Review & Approvals
Up to three rounds per deliverable. The Head of Content reviews everything before it reaches you.
Upload Assistance
Optional, complimentary upload of creative assets and placeholder listings to Seller Central.
Built by people, supported by the best tools
We design in Adobe Creative Suite and research with Helium 10 and Data Dive. Where it helps, we integrate AI, including Pixii AI and Claude, to accelerate the work. AI is never used without professional oversight. Every output is guided, reviewed, and refined by our team.
Helium 10
Data Dive
Pixii AI
Claude
Where content fits in the full SellerPlex engine
Great content converts more of the traffic your other levers create. Pair it with the rest of what we do.
Amazon PPC Management Advertising that sends qualified traffic to listings built to convert.
Amazon DSP Advertising Programmatic reach that grows demand on and off Amazon.
Supply Chain Management Never run out of stock with proactive reordering and logistics.
Bookkeeping & Finance Amazon-native bookkeeping so you always know your numbers.
Revenue Recovery Reclaim money Amazon owes you from FBA errors and lost inventory.
Content that moves the needle
From signing up with SellerPlex in early 2018 to now, I’ve gone from $10k per month to $1.5M per month. That is 150x, not a typo.
Great experience working together. Amazon overtook Shopify in the last 6 months. Wouldn’t have happened if the content didn’t convert well.
Since switching to SellerPlex, sales and profits are up, stress is down, and the results have far exceeded my expectations. Truly remarkable work!
One of the best aspects of working with SellerPlex is their communication. They are genuinely invested in our success, and it shows in the work.
Answers before you get started
What does an Amazon listing optimization service include?
What is the difference between A+ Content and Enhanced Brand Content (EBC)?
How does professional A+ content increase Amazon conversion rates?
Do I need Amazon Brand Registry for A+ content, storefront, and Posts?
What is included in an Amazon storefront design project?
How long does it take to optimize a listing or build A+ content?
Do you create Amazon product images, infographics, and videos?
Do you use AI to create Amazon content, and is it human-reviewed?
How is content creation different from full Amazon account management?
Can you optimize a full catalog or just a single ASIN?
Let’s build your Amazon presence together
Ready to elevate your Amazon listings? Tell us about your brand and we’ll show you what we can create.