★★★★★
Trusted by 100+ eCommerce brands
Amazon DSP Advertising:
reach shoppers before they search.
5.04x ROAS. 43M Impressions. Amazon DSP, Managed Correctly.
Harness Amazon’s unique first-party shopping data to precisely target audiences and meet shoppers where they are, driving visibility and sales across the web and on Amazon-owned properties.
Display, video, and audio ads across Prime Video, Twitch, IMDb, and thousands of third-party sites. Before they search, after they browse, and everywhere in between.
5.04 overall ROAS and 43M impressions in 2025. Viter Energy, SellerPlex DSP client
Ready to Scale Beyond Search?
Fill out the form and a senior strategist will call you within 15 minutes to kick off your DSP strategy session.
We’re more than a service provider, we’re your Amazon growth partner. We work alongside you to strengthen every part of your Amazon business, from storefront management to revenue recovery. Our goal is simple: to help you grow sustainably and strategically, with a team that’s invested in your success. As you grow, we grow, and we’re here for the long haul.
What We Review on Your Call
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A senior strategist will call you within 15 minutes. Check your email for next steps and your audit preparation guide.
Why Amazon DSP Matters
Amazon DSP (Demand-Side Platform) is a powerful, programmatic advertising platform that enables you to buy display, video, and audio ad inventory across Amazon-owned sites, like Amazon.com, Prime Video, and Twitch, and a massive network of high-quality third-party publisher websites and apps. It is ideal for brands looking to:
Expand Reach
Connect with customers at every stage of the purchase funnel, both on and off Amazon.
Leverage Unique Data
Utilize Amazon’s unparalleled first-party shopping, browsing, and streaming signals for deep audience relevance and precise targeting.
Drive Full-Funnel Growth
Execute strategies for upper-funnel brand awareness through to lower-funnel retargeting and conversion.
One funnel, worked end to end.
Sponsored Ads capture shoppers who are already searching. Amazon DSP works everyone else: from upper-funnel brand awareness through to lower-funnel retargeting and conversion, so demand keeps flowing into the funnel instead of drying up at the search bar.
Amazon DSP works every stage of the funnel, then loops shoppers back until they buy.
How DSP Complements Your Current Advertising
Unlike Sponsored Ads, which focus on performance PPC within Amazon’s search results, Amazon DSP is a programmatic, impression-based platform designed for upper- and mid-funnel goals. For the full breakdown, read our guide to Amazon DSP vs Sponsored Ads.
Already running search campaigns? Our Amazon PPC management team and DSP team work from the same playbook, so both channels pull in the same direction. It allows you to:
Pre-Target
Reach potential customers before they search for your product on Amazon. Get in front of them at the right time and place.
Re-Engage
Bring back shoppers who viewed your product but left Amazon, and keep your brand top-of-mind across the web.
Attribute
Use multi-touch attribution to see how display and video ads influence ultimate conversion, even if the final sale happens days later on Amazon.
Expand Reach
Tap into audiences beyond Amazon using third-party data and cross-channel targeting. Reach shoppers wherever they spend time online and introduce your brand to completely new potential customers.
What Makes Amazon DSP Different
Inventory, data, and controls you cannot get through the standard advertising console.
Advanced Audiences
Leverage Amazon’s proprietary first-party signals (shopping behavior, viewing habits, lifestyle, and more) to build highly effective audience segments, including in-market, retargeting, and lookalike audiences.
Exclusive Publisher Supply
Access premium, Amazon-owned inventory on properties like Prime Video, Freevee, Twitch, IMDb, and Amazon devices, in addition to extensive third-party inventory unavailable through the advertising console.
Robust Brand Safety
Utilize Amazon’s layered brand safety controls, including real-time bid monitoring, traffic quality filters, and viewability checks, to ensure your ads appear next to brand-appropriate content.
Flexible & Scalable
Supports high-impact creative formats, including dynamic display, custom landing pages, and Streaming TV (OTT/CTV) video, with optimization levers for bidding and frequency management.
The Results You Can Expect
What well-managed DSP campaigns actually change in your business.
Efficient Audience Targeting
Drives more qualified traffic to your listings or website by reaching high-intent shoppers.
Optimized Media Spend
Helps maximize the effectiveness of every advertising dollar for a stronger Return on Ad Spend (ROAS).
Expanded Brand Visibility
Connects with new customers and builds long-term brand equity wherever they spend their time online.
Holistic Campaign Insights
Provides a clearer view of the customer journey and the cross-channel impact of your advertising efforts.
DSP and Amazon Marketing Cloud: smarter together
Amazon DSP is activated by the insights and audiences developed in Amazon Marketing Cloud (AMC), Amazon’s privacy-safe data clean room.
Custom Audience Creation
AMC allows you to securely combine your own first-party data, from your CRM, website, and more, with Amazon Ads signals to build highly refined audience segments to target in Amazon DSP.
Advanced Measurement
Going well beyond standard DSP reporting, AMC enables us to understand full-funnel customer journeys and identify the true long-term, incremental value of your DSP spend.
This powerful combination ensures your DSP campaigns are not just running. They are informed by a holistic view of your customer and a sophisticated understanding of cross-channel performance. Want the strategy layer too? See our 2026 Amazon DSP advertising guide.
Our Four-Step DSP Activation Strategy
From data-driven assessment to market share growth, every campaign follows the same proven sequence.
Assessment
We analyze your products’ historical performance metrics, both on and off Amazon, to identify the most effective applications for DSP. This determines whether the priority should be upper-funnel awareness and acquisition or lower-funnel retargeting and conversion.
Strategy
We develop a custom strategy that aligns Amazon DSP’s unique audience and supply capabilities with your specific business objectives: product launch, market share defense, or channel expansion. This includes defining the appropriate audiences, creative formats, and budget allocation.
Buildout & Optimization
We handle the full campaign construction, from account setup to launching campaigns and setting up brand safety controls. And we don’t stop there: continuous monitoring and proactive optimization of bids, frequency, and creative assets keep us moving toward your performance goals.
Scale
We leverage advanced DSP and AMC reports to identify key learning moments and proven expansion opportunities. This data informs new strategies for increasing reach, driving incremental market share, and expanding into new high-value audience segments.
Real Results From Our Clients
Verified campaign numbers from brands running Amazon DSP with SellerPlex.
Viter Energy
Rosso Caffe
Tree to Tub
SellerPlex DSP client brands have been featured in BuzzFeed, Men’s Journal, and Yahoo.
Real Stories from Real Clients
Hear how our clients have turned challenges into momentum and how working with SellerPlex helped unlock new opportunities, stronger results, and long-term success on Amazon.
“SellerPlex helped me save money, boost profits, and dramatically lower stress. I couldn’t be happier, this is a massive upgrade from my last agency. I’m all in for any future services!”
Jake Lovasz, Essentially Engineered LLC
“Since switching to SellerPlex, sales and profits are up, stress is down, and the results have far exceeded my expectations. I’m saving money and finally getting the experience I hoped for. Truly remarkable work!”
Nick Raccuia, Founder of Sinless Snacks
“Sellerplex has been a godsend. When our manufacturer sent flawed inventory, they stepped in immediately and rerouted the shipment to our U.S. supplier for correction. Without their help, we would’ve been stuck with unsellable stock. Truly invaluable support!”
Maddy Fero, CEO of Little Rad Things
“SellerPlex quickly took control of our supply chain with a seamless onboarding process. They now manage our reordering and restocking across multiple countries, giving us total peace of mind and confidence that we won’t run out of stock.”
Duncan Peters, CEO of EMERGE
“From signing up with SP back in early 2018 to now, I’ve gone from $10k/month to $1.5M/mo… That is 150x, not a typo.”
Tony, Amazon FBA Supplement Seller
Common questions about Amazon DSP
Everything you need to know about adding DSP to your advertising mix.
What is Amazon DSP and how does it work?
How is Amazon DSP different from Sponsored Ads?
Where do Amazon DSP ads appear?
What results can I expect from Amazon DSP?
What is Amazon Marketing Cloud and why does it matter?
When should my brand add Amazon DSP?
Ready to Transform Your Amazon Advertising?
Let’s work together to unlock the full potential of Amazon DSP for your brand. Our expert team is ready to assess, strategize, build, and scale your campaigns to new heights.