Amazon DSP Advertising: reach shoppers before they search.
Amazon’s own shopping data lets you reach the right shoppers on Amazon and across the web, before and after they search.
5.04x ROAS. 43M Impressions. Amazon DSP, Managed Correctly.
Trusted by leading brands and top Amazon FBA sellers
“SellerPlex helped me save money, boost profits, and dramatically lower stress. I couldn’t be happier, this is a massive upgrade from my last agency.”
Jake Lovasz Essentially Engineered LLCTalk to a strategist
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Why Amazon DSP Matters
Display, video, and audio ads across Prime Video, Twitch, IMDb, and thousands of third-party sites. Before they search, after they browse, and everywhere in between.
Amazon DSP (Demand-Side Platform) is a powerful, programmatic advertising platform that enables you to buy display, video, and audio ad inventory across Amazon-owned sites, like Amazon.com, Prime Video, and Twitch, and a massive network of high-quality third-party publisher websites and apps. It is ideal for brands looking to:
Expand Reach
Connect with customers at every stage of the purchase funnel, both on and off Amazon.
Amazon’s own data
Amazon’s first-party shopping, browsing and streaming signals make targeting precise.
Drive Full-Funnel Growth
Execute strategies for upper-funnel brand awareness through to lower-funnel retargeting and conversion.
One funnel, worked end to end.
Sponsored Ads capture shoppers who are already searching. Amazon DSP reaches everyone else: from upper-funnel brand awareness through to lower-funnel retargeting and conversion, so demand keeps flowing into the funnel instead of drying up at the search bar.
Amazon DSP works every stage of the funnel, then loops shoppers back until they buy.
How DSP Complements Your Current Advertising
Unlike Sponsored Ads, which focus on performance PPC within Amazon’s search results, Amazon DSP is a programmatic, impression-based platform designed for upper- and mid-funnel goals. For the full breakdown, read our guide to Amazon DSP vs Sponsored Ads.
Already running search campaigns? Our Amazon PPC management team and DSP team work from the same playbook, so both channels pull in the same direction. It allows you to:
Pre-Target
Reach potential customers before they search for your product on Amazon. Get in front of them at the right time and place.
Re-Engage
Bring back shoppers who viewed your product but left Amazon, and keep your brand top-of-mind across the web.
Attribute
Use multi-touch attribution to see how display and video ads influence ultimate conversion, even if the final sale happens days later on Amazon.
Expand Reach
Tap into audiences beyond Amazon using third-party data and cross-channel targeting. Reach shoppers wherever they spend time online and introduce your brand to completely new potential customers.
What Makes Amazon DSP Different
Inventory, data, and controls you cannot get through the standard advertising console.
Advanced Audiences
Use Amazon’s first-party signals (shopping behavior, viewing habits, lifestyle, and more) to build highly effective audience segments, including in-market, retargeting, and lookalike audiences.
Exclusive Publisher Supply
Access premium, Amazon-owned inventory on properties like Prime Video, Freevee, Twitch, IMDb, and Amazon devices, in addition to extensive third-party inventory unavailable through the advertising console.
Brand safety
Amazon’s layered brand safety controls, including real-time bid monitoring, traffic quality filters, and viewability checks, to ensure your ads appear next to brand-appropriate content.
Flexible & Scalable
Supports high-impact creative formats, including dynamic display, custom landing pages, and Streaming TV (OTT/CTV) video, with optimization levers for bidding and frequency management.
The Results You Can Expect
What well-managed DSP campaigns actually change in your business.
Efficient Audience Targeting
Drives more qualified traffic to your listings or website by reaching high-intent shoppers.
Optimized Media Spend
Helps maximize the effectiveness of every advertising dollar for a stronger Return on Ad Spend (ROAS).
Expanded Brand Visibility
Connects with new customers and builds long-term brand equity wherever they spend their time online.
Holistic Campaign Insights
Provides a clearer view of the customer journey and the cross-channel impact of your advertising efforts.
DSP and Amazon Marketing Cloud: smarter together
Amazon DSP is activated by the insights and audiences developed in Amazon Marketing Cloud (AMC), Amazon’s privacy-safe data clean room.
Custom Audience Creation
AMC allows you to securely combine your own first-party data, from your CRM, website, and more, with Amazon Ads signals to build highly refined audience segments to target in Amazon DSP.
Advanced Measurement
Going well beyond standard DSP reporting, AMC enables us to understand full-funnel customer journeys and identify the true long-term, incremental value of your DSP spend. This powerful combination ensures your DSP campaigns are not just running. They are informed by a holistic view of your customer and a sophisticated understanding of cross-channel performance. Want the strategy layer too? See our 2026 Amazon DSP advertising guide.
Our Four-Step DSP Activation Strategy
From data-driven assessment to market share growth, every campaign follows the same proven sequence.
- 01
Assessment
We analyze your products’ historical performance metrics, both on and off Amazon, to identify the most effective applications for DSP. This determines whether the priority should be upper-funnel awareness and acquisition or lower-funnel retargeting and conversion.
- 02
Strategy
We develop a custom strategy that aligns Amazon DSP’s unique audience and supply capabilities with your specific business objectives: product launch, market share defense, or channel expansion. This includes defining the appropriate audiences, creative formats, and budget allocation.
- 03
Buildout & Optimization
We handle the full campaign construction, from account setup to launching campaigns and setting up brand safety controls. And we don’t stop there: continuous monitoring and proactive optimization of bids, frequency, and creative assets keep us moving toward your performance goals.
- 04
Scale
We use DSP and AMC reports to identify key learning moments and proven expansion opportunities. This data informs new strategies for increasing reach, driving incremental market share, and expanding into new high-value audience segments.
Real Results From Our Clients
Verified campaign numbers from brands running Amazon DSP with SellerPlex.
SellerPlex DSP client brands have been featured in BuzzFeed, Men’s Journal and Yahoo.
Viter Energy
- 5.04x Overall ROAS (2025)
- 43M Impressions (2025)
- 1,364 Subscribe and Saves (2025)
- 2,096 NTB Purchases (2025)
Rosso Caffe
- 2.23 Overall ROAS (2025)
- 8.4M Impressions (2025)
- 339 Subscribe and Saves (2025)
- $1.01 eCPDPV
Tree to Tub
- 1.8 ROAS
- 1,100+ New to Brand Purchases
- 13M+ Impressions
- $54K+ DSP Spend
AdLabs’ Highest ROAS Agency of 2025
AdLabs compared ad results across every agency on its platform and ranked SellerPlex #1 for return on ad spend in 2025. Return on ad spend shows what each ad dollar brings back in sales.
See how we run Amazon PPCReal Stories from Real Clients
Growth, stock and recovered money, in our clients’ words.
150x growth
“From signing up with SP back in early 2018 to now, I’ve gone from $10k/month to $1.5M/mo. That is 150x growth.”
Tony, Amazon FBA supplement seller
“Since switching to SellerPlex, sales and profits are up, stress is down, and the results have far exceeded my expectations. Truly remarkable work!”
Nick RaccuiaFounder, Sinless Snacks“When our manufacturer sent flawed inventory, they stepped in immediately and rerouted the shipment to our U.S. supplier for correction. Truly invaluable support!”
Maddy FeroCEO, Little Rad Things“SellerPlex quickly took control of our supply chain with a seamless onboarding process. They now manage our reordering and restocking across multiple countries.”
Duncan PetersCEO, EMERGECommon questions about Amazon DSP
Everything you need to know about adding DSP to your advertising mix.
What is Amazon DSP and how does it work?
Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising platform. It lets you buy display, video, and audio ad inventory across Amazon-owned properties like Amazon.com, Prime Video, and Twitch, plus a large network of high-quality third-party publisher websites and apps. Campaigns are powered by Amazon’s first-party shopping, browsing, and streaming signals, so your ads reach relevant audiences at every stage of the purchase funnel, both on and off Amazon.
How is Amazon DSP different from Sponsored Ads?
Sponsored Ads are performance PPC ads inside Amazon’s search results, shown when a shopper is already searching. Amazon DSP is a programmatic, impression-based platform built for upper- and mid-funnel goals: reaching potential customers before they search, re-engaging shoppers who viewed your product but left, and expanding your reach beyond Amazon. The two channels work best together, which is why we manage both.
Where do Amazon DSP ads appear?
Across premium, Amazon-owned inventory on properties like Prime Video, Freevee, Twitch, IMDb, and Amazon devices, plus extensive third-party publisher inventory that is not available through the standard advertising console. Amazon’s layered brand safety controls, including real-time bid monitoring, traffic quality filters, and viewability checks, keep your ads next to brand-appropriate content.
What results can I expect from Amazon DSP?
Results depend on your catalog, budget, and funnel priority, but our published client results include a 5.04x ROAS, 43M impressions, and 2,096 new-to-brand purchases for Viter Energy in 2025, and 1,100+ new-to-brand purchases for Tree to Tub on $54K+ of DSP spend. Beyond ROAS, well-run DSP drives more qualified traffic, expanded brand visibility, and a clearer view of the customer journey.
What is Amazon Marketing Cloud and why does it matter?
Amazon Marketing Cloud (AMC) is Amazon’s privacy-safe data clean room. We use it to securely combine your own first-party data, from your CRM or website, with Amazon Ads signals to build highly refined audience segments for DSP targeting. It also powers measurement that goes well beyond standard DSP reporting: full-funnel customer journeys and the true long-term, incremental value of your DSP spend.
When should my brand add Amazon DSP?
Usually once your Sponsored Ads campaigns are running profitably and you are ready to scale beyond search. On the strategy call we analyze your historical performance, on and off Amazon, and tell you honestly whether DSP is the right next step and whether the priority should be upper-funnel awareness or lower-funnel retargeting. We will not push DSP before your account is ready for it.
More from one full-service team
Ready to Transform Your Amazon Advertising?
Book a free DSP strategy call. We will look at your catalog and funnel, and tell you whether DSP makes sense for your brand now.