EPISODE 49: How Brands Generate 4-6x ROAS on Amazon DSP with Brent Zahradnik, founder of AMZ Pathfinder

ROAS on Amazon DPS

Brent Zahradnik is the founder of AMZ Pathfinder. He started the company in 2015 and since then worked with 100s of sellers and currently spending a million dollars a month in ads. He will share his experience with Amazon’s new platform, Amazon DSP (Demand Side Platform).

 

AMAZON DPS – WHAT YOU’LL LEARN

  • What is DSP? 
  • Targeting options and uniqueness of DSP vs Amazon PPC 
  • Requirements for users of DSP 
  • Why dynamics ads are a better option than classical ads 
  • Combining DSP with other advertising campaigns and strategies 

KEY POINTS

  1. Amazon DSP is emerging because you are getting into 20 years of data of Amazon about what people buy and search for. 
  2. The four different layers of DSP includes – Awareness, Consideration, Purchase, and Loyalty. 
  3. For Brent’s clients, Amazon DSP has worked best in mid to bottom-funnel. 
  4. The access of DSP is limited due to the complexity of the platform and the pressure it might bring to the customer support of Amazon. 

RELEVANT MATERIALS

CONTACT DETAILS

If you would like to know more about Brent and his company, you can check out the AMZ Pathfinder website or send your messages to [email protected]

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Tags

accounting, acquisition entrepreneurship, ad campaign, ad words, Amazon, Amazon FBA, Amazon FBA exit, Amazon first page, Amazon first page ranking, Amazon listing, Amazon listing optimization, Brent Zahradnik, digital brokers, ecommerce funnel, ecommerce marketing funnel, effective people management, efficient people management, FBA business, FBA due diligence, FBA due dillegence, FBA exit, FBA marketing, FBA profitable exit, finance, finances, grow Amazon sales, growth hacks, online business investor, online business owner, optimization, pay per click, people management, podcast, PPC, product development, profitable business exit, profitable exit


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