Today, new trends have emerged related to the Amazon marketplace. To name a few, these are the Amazon FBA listing optimization and seller diversification strategy. Notable brands are now choosing third-party sellers to retail their products on the platform.
Amazon started as an eCommerce channel for small online sellers. And today, it has become one of the most valuable brands in the world. It has attracted more competition through the years, so you must strategically plan and execute the right marketing strategies to help you reach your target audience.
So here are the latest optimization and marketing trends for your Amazon store that you should consider:
1. Platform Diversification
One of the biggest mistakes when selling on Amazon is not diversifying your platforms. Aside from Amazon, you can also carry out other channels to sell your products, such as your own eCommerce website and Facebook, TikTok, or Instagram pages. Doing so can help you reach a wide variety of audiences.
Marketing on other social media platforms has a lot of advantages. Sellers can connect and engage easily to potential customers through various channels. With a strong social media strategy, you can grow your brand.
2. Amazon Live
This QVC-like streaming channel has become popular in recent months. Amazon Live is a dynamic platform for showing off your products. Buyers can follow your profile to get notified whenever you go live on the platform.
As a registered Amazon brand owner, you can use Amazon Live. All you have to do is download the Amazon Live Creator app. You can find the live streams on the Amazon Live landing page, which go with a product carousel for easy viewing for buyers.
3. Third-Party Advertising
There are several ad platforms outside Amazon, including Facebook, TikTok, Google, Instagram, and Twitter. Be sure to identify which ones your customers spend most of the time on. And then experiment with ads on one or two platforms at a time.
Furthermore, you can consider retargeting ads. It is the ads that re-engage people who are a part of a contact list or visited particular pages on your site. Take into consideration this strategy along with ads aimed at new audiences to increase listing sales.
4. Product Pages Optimization
Before you start selling on Amazon, you should optimize your product pages first. While Amazon ads can help drive traffic to your product, it is the detailed page that converts them into sales. So, here are some of the best ways to optimize your product page:
For each product title, you are allowed to write up to 200 characters. However, avoid stuffing your titles with many keywords. It should be concise and clear.
Additionally, your product titles should include your brand name, the product’s name and benefits, and a detailed description of the product. Be strategic with your keywords and use proper title capitalization.
In fact, most buyers tend to click on a page based on your product’s image quality. Your photos play a crucial role in deciding whether to buy the product or not. Thus, use high-definition images.
Ensure your products are shot against a plain white background for a cleaner output. Also, upload images that actual customers took to provide a more authentic viewing. Avoid misleading your buyers with deceptive angles, and make sure to add pictures from different angles.
Convince buyers to purchase your products by writing product features well. There is a guideline you need to follow when creating this section. First, use bullet points, then address the features and benefits of your product. Lastly, look at your competitor’s copy to get more details on what matters to your audience.
Never make the same mistakes as most sellers by taking your product descriptions for granted. Though this section can be found at the bottom part of your page, it is still essential. Once buyers reach this part, they will most likely buy your product. You need to use this section to write more about the features of your product that are not yet mentioned. Also, include extra photos of the product.
5. Affiliate Marketing
Both sellers and Amazon can benefit from Amazon’s Affiliate program. You can have greater traffic to your listings, and Amazon associates earn a percentage-based commission on every sale they influence.
As sellers, you don’t have to do anything to participate because your products are instantly available for sharing by an Amazon associate. You can benefit from it as you can reach out to influencers, bloggers, and site owners to help promote your brand.
All you have to do is provide instructions for partners to become Amazon associates. Give them your ASIN number and product details that can be used when marketing your products. Associates can then create affiliate links from their accounts to promote as many products they want.
Now that you know the latest Amazon marketing trends, you are ready to take off your brand. Use these strategies to increase sales and drive more traffic. Take your business to the next level and utilize these trends properly!