Top 10 eCommerce Marketing Strategies and Best Practices

The competition in the eCommerce industry is getting pretty steep, with the number of online businesses increasing almost by the minute. If you are among the millions of online sellers in the world, the question will always be about how you can rise above the competition.

The answer is simple: By implementing eCommerce digital marketing strategies that suit your brand personality.

The internet offers a large selection of highly effective eCommerce marketing campaigns that many successful eCommerce online businesses have taken advantage of. And if you don’t have any idea how to start, we are here to help you move forward by sharing these eCommerce digital marketing strategies and best practices.

More often than not, well known online businesses are maintaining a blog page. Because content pushes online visibility, blogging has become an effective content marketing strategy for eCommerce businesses.

They then use this blog to publish authoritative articles that are relevant to their brand and industry, The goal is to publish articles that strengthen the brand’s authority and leadership in the industry.

However, the blog can also be used to promote products, services, or publish updates relevant to your audience. You can leverage your blog page by talking about advantages, benefits, and social projects to increase your chances of appealing to both your target market and a new potential pool of customers.

If you are looking for the best eCommerce marketing strategy that will help you reach out to more customers then you might want to consider working with some of the biggest influencers, brands and companies in your industry.

Usually, social media influencers and famous brands already have a solid fan base. By working with them, you can easily expand your target market by reaching out to the audience pool of the brand or personality you plan on collaborating with. Through this, you can easily grow your own followers and customers in no time at all.

A very popular eCommerce marketing strategy is maximizing various social media channels to reach out to potential customers. Marketing via Facebook, Instagram, Pinterest, LinkedIn or YouTube is a great digital marketing strategy for eCommerce sites who would like to have the ability to update and communicate with their target market easily. 

With about 3.48 billion social media users recorded in 2019, the number is expected to grow bigger. Thus, it makes sense for eCommerce businesses to use social media as part of their digital marketing strategy.

A growing business should take every opportunity to connect with as many potential customers as possible. So if email marketing is a part of your eCommerce and digital marketing strategies, see to it that you expand your mailing list. You should also group your email list accordingly to target your audience better. Segment them according to their preferences, location, purchasing behavior, relationship to your brand, purchasing power, as well as their email engagement. 

Drafting and sending out your marketing emails can be time consuming especially if you do them manually all the time. To help you prepare and send out your emails efficiently, why not schedule and automate them instead? A number of email marketing platforms, such as MailChimp, Drip, ConvertKit and InfusionSoft, provide the option to automate marketing emails based on your preferences. Automating marketing emails is a great way of streamlining an email marketing strategy for eCommerce businesses. 

If you are investing resources on improving your content marketing strategy, you should see to it that the SEO part of your eCommerce website is given equal importance. Apart from creating quality and authoritative content, it’s important that you exert some effort in improving your website’s searchability. Otherwise, your website and its content won’t amount to anything when it comes to marketing your brand.

To improve your website’s SEO, make sure that you target keywords that are relevant to your brand and industry. This way, your target market can pull up your website and learn more about your brand. 

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Another very effective digital marketing strategy for eCommerce sites is by taking advantage of user-generated content. It can be an image, video, or text made not by the brand, but by the people who have bought or used a specific product or service. These user-generated content can be easily shared via social media, email or website to help enhance your brand’s image and credibility. It can help build trust, back your brand’s authenticity and encourage more people to purchase from your brand. 

Apart from using good quality content, using other forms of media, such as images and videos, can help enhance a marketing strategy for eCommerce websites. No matter what industry your business is in, be it fashion, beauty, health, marketing, education, etc., using a good quality image or video can be a great way to boost conversion rates, build your brand’s credibility and your consumer’s trust, as well as encourage social media sharing. If you use videos and images in your content at least intermittently, then these media can easily do all the work for you. 

Is bounced traffic affecting your eCommerce marketing strategy? If so, you might want to consider retargeting your website visitors via ads. Retargeting is a great digital marketing strategy for eCommerce websites with a lot of visitors but don’t always get to convert those visits to sales. Through retargeting, your ads can try to recapture your audience and if they work, you can increase conversion. 

Another effective digital marketing strategy for eCommerce websites is your rewards scheme for your existing customers. A great way of retaining your customers is to reward them for their continued patronage to your business. Many online stores set up a points system that customers can take advantage of by buying more from your store. The more they purchase, the bigger the points they earn. And of course, the more the purchase, the bigger your sales are.

With these proven strategies and best practices in eCommerce marketing, you can increase your ROI, grow your followers, enhance your brand’s online visibility and boost your company’s authority. So start implementing the best eCommerce marketing strategy for your business today and get ready to reap its amazing benefits.