Ecommerce Brand Personality; What Do You Need to Know

Commerce has evolved. It’s no longer restricted to visiting strip malls.

In fact, Statistia estimates that $996,956 is spent online each minute.

That’s a whopping figure!

Everything you need is only a few clicks away.

However, customers don’t readily spend their money without connecting with a brand.

There must be an eCommerce brand personality.

Want to build an eCommerce brand? Start by developing a brand personality that connects with your target audience.

Continue reading if you want to learn how.

What is an eCommerce Brand Personality?

Brands, like people, have unique identities. There are about 12 million to 24 million eCommerce sites globally. A brand personality helps customers shuffle through the crowd to identify brands that closely match their beliefs and values. It makes a brand relatable to its target audience and helps it exhibit characteristics customers enjoy. Additionally, a brand’s unique selling position (USP) becomes apparent when the organization clearly understands the personality that best works for its target customers.

What are the Types of eCommerce Brand Personalities?

Believe it or not, your organisation has an eCommerce brand personality. Some organisations hide their personalities in the shadows while others invest heavily in putting them front and center. Those who invest realize capital gains.

Various websites categorize eCommerce brand personalities differently. Carrie Cousins, however, identifies five main types of branding personas (also called brand personalities):

How Can an eCommerce Brand Personality Be Used to Build an Ecommerce Brand?

Your eCommerce brand personality identifies who your brand is and what it stands for. If you’re unclear about the personality which best suits your brand, you’ll have challenges creating strong eCommerce marketing strategies. The brand’s personality is the blueprint; the buyer persona is your foundation; your sales funnel is the structure. A faulty blueprint creates an unstable organisation.

Here are the steps you can use to build an eCommerce brand:

Your eCommerce brand should stand out in a sea of competitors. An eCommerce brand personality helps you make the right statement. Customers are less likely to spend their money with a brand they can’t connect with. Therefore, you should identify the right brand persona and use it as the blueprint for building a strong online presence.