EPISODE 53: How to Become a 9 Figure Brand – Work Culture and Data Driven Insights from Organifi with Djamel Bettahar

Djamel Bettahar, co-founder and CEO of Organifi. They have hit the INC 500 fastest growing company, three years in a row. They also got rated #4 best place to work. Organifi is approaching 100 employees and 9-figures. Nate and Djamel talk about the company and the importance of culture.



  • The origin story of Organifi.
  • How did they get the first traction?
  • Using data to build the product mix
  • Djamel weekly routine
  • Potential buyers of Organifi as a company


  1. Organifi got their first customers by providing real valuable products and meeting the customers where they are.
  2. In terms of people, Organifi has 60% in marketing, 20% in operations, 10% in finance, and 10% in culture. 
  3. When you are building a startup build a lean team and focus on marketing and promotion.
  4. A big part of the company’s culture has self-development, acknowledging each other in front of the whole company and meditating together.



If you would like to know more about Djamel -Reach out to him on Instagram or LinkedIn

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