7 Amazon Brand Management Insights From Managing Over 75

Nate GinsburgUpdated 2 min read

amazon brand management

TL;DR: Adam Weiler of Sunken Stone, which manages 75 Amazon brands, says to meet weekly with top leaders to name and solve the biggest issues. Each issue goes to one person as their goal for the quarter. Hire good people even if it means less money for you, and start by hiring for the tasks you dislike and are not good at.

7 amazon brand management insights

Moreover, Adam Weiler, founder of Sunken Stone, an Amazon Brand Management company which manages 75 brands selling on Amazon, elaborates on what it takes to scale account management and management on Amazon.

AMAZON BRAND MANAGEMENT INSIGHTS, WHAT YOU’LL LEARN

  • Services they provide
  • Challenges in Managing 75 brands
  • Agency vs Physical Product Business Model

KEY POINTS

  1. Set a time with your top-level leaders to identify, discuss and solve major issues being faced weekly. Then assign it to a person to become their goal for the quarter to make sure that it gets done. 
  2. Hire good people, even if you make less money for yourself since you would have to pay them. In the end it will increase the value of the work you do and it would also free you from doing all the things that need to be done.
  3. Consider hiring people for tasks that you do not like doing and are not good at.

RELEVANT MATERIALS

CONTACT ADAM WEILER

Additionally, if you’re curious to find out how else you can expand your Amazon Brand management skills, make sure to drop by the Sunken Stone website and schedule a no-pressure consultation with them!

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