Third-Party Sellers cover around 50%, if not more, of the sales on Amazon marketplaces.
This year alone has added over a million new sellers. With this, it is inevitable that you might be selling the exact same thing that thousand others are offering.
So put yourself in the buyer’s shoes and think:
What is the most important factor that will make you pick a seller when there’s dozens of others selling the same product?
Yes, you’ve guessed it - the ratings.
Besides listing optimization, ratings are the most important factor that drives buyers to make their decision.
So if you are falling short on your ratings, then it will greatly affect your performance and will lead to your sales declining.
If you want to give your account the best opportunity to succeed, limiting negative feedback is crucial, so in this article, we will tackle the question of how to remove negative seller feedback on Amazon in order to to bump your performance and overall ranking.
Option 1: Getting Amazon to remove the negative feedback
This is probably the easier option when you want to remove those pesky negative comments on your account.
How to request feedback removal by Amazon:
- 1Go to Accounts Settings. Then click Orders, followed by Customer Feedback Problems.
- 2Write on the space provided why you believe that the comment should be removed. Hit send.
- 3If you’re successful, you should get a message from Amazon informing you that they have removed the negative entry.
Quicker feedback removal by Amazon for Professional Sellers:
- 1Click on Contact Us then Selling on Amazon.
- 2Proceed to Your Account then Other Account Issues.
- 3You can now chat with someone and request for the review to be taken down.
With these in mind, it is now up to you to closely monitor your seller feedback and alert Amazon if there are any entries that fall among the mentioned categories.
Option 2: Getting the customer to remove the negative feedback.
If the feedback cannot be removed by Amazon, reach out to the buyer instead. Buyers are actually allowed to remove their seller feedback. But of course the tricky part is how to convince them to do so. And if you do decide to go this route, there are a few things to keep in mind.
So with those precautions in mind, you are now ready to contact the buyer.
How to contact customer:
When the customer does respond to your message, make an effort to understand their problem and do as much as possible to resolve their issue. After this is done, wait a few days and then follow up in a very polite way to ask if they could remove their negative feedback. Once they agree, they should simply follow the steps listed below.
Steps to remove negative feedback (as a customer):
- 1Log in to your account in Amazon.com.
- 2Go to Your Submitted Feedback page and click the Remove button.
- 3State the reason for removal and click Remove.
However there will be times when the customer does not reply to your private message. When this happens, still put in effort to fix the issue to show your concern since this might change their mindset.
But what if even after all these efforts, there really is no response? As mentioned, there is a 60-day review removal period. After this, the feedback is there to stay. The only option you have is to give a direct response to the comment posted on Amazon’s site. That way, other potential buyers will see that you have made the effort to remedy a bad experience.
Can you also remove bad product reviews on Amazon?
Now if you’re wondering if you can do the same to product reviews, the answer is yes and no. Product reviews are also like seller feedback in which the following criteria is considered if you want Amazon to remove the reviews for you.
When requesting removal, you can either go to Report Abuse or contact Seller Support. If you want to be thorough, then doing both won’t hurt.
So in order to maintain the performance of your account, as well as the ranking of your products, keeping track of negative reviews is vital. And this doesn’t only apply to negative comments, but neutral ones as well - they hold down your ratings just as much as the former.
This being said, we understand that monitoring feedback and reviews can be a hassle...
Especially if you don’t have a proper system in place, or if you’re the only one doing damage control.
For this exact reason, we have decided to ease the burden and help you in dealing with difficulties such as removing negative feedback.
For more details on how SellerPlex can help, contact us or visit our info page to learn more about us!