EPISODE 27: How to Expand Sales Off Amazon to Increase Ecom Business Value with Rory McGonigle, Founder of Smart eStrategy

increase sales off amazon

Rory McGonigle is a 7-figure brand owner and founder or Smart e-Strategy, a digital marketing agency helping other brands sell off on Amazon. He speaks on the different strategies and techniques to maximize these campaigns.



  • Benefits and Setbacks in on and off Amazon selling
  • How to start off Amazon campaigns
  • The Price Point Perspective in Campaigns
  • Foundation in online selling
  • Pursuing Sales and Scaling up Campaigns


  1. Developing a community of customers and potential customers is the target of on line ads.
  2. Amazon campaigns provide a quick growth for any brand. However, exploring off on Amazon ads would make the business growth more sustainable.
  3. Networking with different companies who have also tried different ad channels is essentially in identifying the best strategy for your brand.
  4. Facebook ads need to drive your customers to your own website. This would facilitate building trust and a relationship with your customer.
  5. Interaction with the customer base is key in identifying other products that they may be interested in purchasing.
  6. In this time of COVID, online sales has become key to a business survival.



You can tag Rory using his handle @rorymcgonigle for questions, and you can also visit the Smart e-Strategy website to learn more about h0w y0u can drive more sales for your brand.

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