TikTok is one of the most popular social media platforms these days. With millions of active users from across the globe, it is undoubtedly one of the largest entertainment-based social media channels. It gained popularity in 2018; since then, TikTok has been a part of many people’s daily lives.
Today, individuals use TikTok not only to create and participate in dance and music trends. It has grown far beyond this purpose, with tons of businesses using it for in-app selling opportunities.
According to research, TikTok users spend an average of 52 minutes daily on the platform. While 90% of them visit the app more than once a day. As a result, it gives you more opportunities to find your niche and start marketing your eCommerce business.
What is TikTok Marketing
It is the practice of using TikTok content to advertise your brand. All you need is to answer the following questions to get started:
- What am I selling?
- Who wants to buy this product?
- How do I get it in front of them?
Indeed, the sky’s the limit on TikTok. You have to understand the best marketing strategies to succeed. Here are the top strategies you can utilize for your business:
Whether you’re searching for a place to start or have some money to invest, TikTok has a lot of success stories from brands. The cost of the ads is based on a bidding model, similar to Instagram and Facebook. Hence, utilize this strategy to promote your business well.
Work with an influencer or someone with a huge online following to highlight your product. There are plenty of influencers nowadays, so you can engage with them to advertise your brand. It might also be the secret recipe to going viral on the platform, so try it out.
This marketing strategy brings you the most freedom. Create a TikTok business account and start making your organic content. It might take a while to grow your following, but with the constant posting of informative and engaging content, you can have many audiences or followers.
Why You Should Use TikTok to Improve Your Business
TikTok is definitely a great way to drive traffic to your eCommerce business, like Amazon and Walmart. It helps increase your sales and brand awareness.
In January 2020, TikTok was named the most downloaded social media application. Today, the platform is making big moves in the eCommerce world. It’s not only a haven for users to connect and seek entertainment but rather a channel to boost your business.
As we all know, TikTok is a trendy platform where you can show your brand to a vast audience. It offers users tailored recommendations and constant updates on the newest video trends, so you’ll always have content creation ideas. Furthermore, the ads are interesting, organic content.
By using TikTok, you can raise brand awareness and sales. All you have to do is create high-quality content that relates to your target audience. Also, users like to give honest feedback and actively participate with various brands. This way, you can get insights into your audience’s wants and needs. It will help you improve your product and better understand your TikTok ads’ results.
How to Boost Your Brand on TikTok
TikTok breeds storytelling. You’ll see videos telling a story about anything when you scroll through your feed. Within seconds, creators hook their audience and keep them entertained. Instead of relying on picture-perfect content, this platform breaks the social commerce mold through storytelling. Thus, some of the most successful brands on TikTok are the authentic ones.
If you really want to boost your brand and drive traffic to your website, here are a few marketing tactics you need to consider:
Build online presence
Content is the first step to advertising your products on social media channels. Make sure that you have well-optimized listings before you create your TikTok account. Then begin creating branded content or relevant videos on the platform. Also, connect it to your other social media accounts for more engagement.
Do product research
If you’re on Amazon, TikTok hashtags and challenges are an engaging way to learn more about your target audience’s interests. You can gather insights into their likes and dislikes. Hence, use them to your advantage while optimizing listings and creating products for your eCommerce business.
Engage with your audience
Remember, you have to create content that resonates with your audience. It is the best way you can engage with them. Most users look for entertainment on TikTok, so be entertaining but don’t forget to be original. Moreover, your content should hook the viewers within the first few seconds to make them finish the entire video.
Pick your niche
Yet another vital way to boost your business on TikTok is having a niche. Spend time narrowing down your niche and connecting with your ideal customers. Use microtargeting to specify keywords, determine partners to work with, and target the right audience.
With the proper use of hashtags, you’ll be able to deliver content to the viewers who want to see it. TikTok provides a hashtag feature that lets users search for relevant content and join communities with the same interests. These hashtags help users quickly look for the content and creators they’re searching for without scrolling deep down through hundreds of videos. Additionally, some of the fastest-growing hashtags of 2021 were made for brand marketing campaigns.
Invest in ads
TikTok is the ideal platform for running ads that draw attention to your products. Since it is a highly visual channel, you could get your brand noticed easily with authentic content. You only need to create a business account and learn about TikTok Ads Manager. It offers helpful tools for managing all types of ads, like:
- Top-view ads
- In-feed ads
- Branded effects
- Branded hashtags
- Brand takeover
Partner with creators and influencers
One of the most effective ways to advertise on TikTok is through collaborations and influencer marketing. It is also the most common strategy used by brands to date. All you have to do is identify the topmost influencers in your niche and work with them to curate engaging content for your customers.
What are the TikTok Metrics You Should Consider
The whole point of marketing your eCommerce on TikTok is to turn viewers into customers. While getting likes, views, and more shares is a step in the right direction, the end goal will always be to drive traffic to your website and get more sales.
In the digital marketing world, the relevant metrics you obtain identify your success. However, there are different metrics you need to consider when it comes to TikTok, and here are they:
- Engagement rate
- Video completion rate
- Time of post
- Overall account rating
TikTok’s algorithm favors lesser-known creators. It means anyone has a fair chance of getting noticed. Its Discovery algorithm recommends content based on various factors, such as video completion rate, user interactions, device and account settings, and video information.
Ultimately, TikTok is an excellent platform to keep up with the new and popular stuff. It is a great place for merchants to expand their reach and raise brand awareness. Now is the perfect time to get creative and put yourself out there. Dive into TikTok and see how it can positively impact your eCommerce business!