EPISODE 49: How Brands Generate 4-6x ROAS on Amazon DSP with Brent Zahradnik, founder of AMZ Pathfinder |

EPISODE 49: How Brands Generate 4-6x ROAS on Amazon DSP with Brent Zahradnik, founder of AMZ Pathfinder

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Brent Zahradnik is the founder of AMZ Pathfinder. He started the company in 2015 and since then worked with 100s of sellers and currently spending a million dollars a month in ads. He will share his experience with Amazon’s new platform, DSP (Demand Side Platform).

WHAT YOU’LL LEARN

  • What is DSP? 
  • Targeting options and uniqueness of DSP vs Amazon PPC 
  • Requirements for users of DSP 
  • Why dynamics ads are a better option than classical ads 
  • Combining DSP with other advertising campaigns and strategies 

KEY POINTS

  1. DSP is emerging because you are getting into 20 years of data of Amazon about what people buy and search for. 
  2. The four different layers of DSP includes – Awareness, Consideration, Purchase, and Loyalty. 
  3. For Brent’s clients, DSP has worked best in mid to bottom-funnel. 
  4. The access of DSP is limited due to the complexity of the platform and the pressure it might bring to the customer support of Amazon. 

CONTACT DETAILS

If you would like to know more about Brent and his company, you can check out the AMZ Pathfinder website or send your messages to brent@amzpathfinder.com

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