EPISODE 37: The $4 BILLION Marketing Strategy for Branding, Advertising, and Story with Ron Lynch, Marketing Mercenary and CEO of Big Baby Agency

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Ron Lynch, known as the Marketing Mercenary, has over $4 billion in attributed revenue with marketing campaigns he’s involved with. He also wrote 13 screenplays and 4 books.

 

WHAT YOU’LL LEARN

  • What hydroponics taught Ron about marketing products successfully.
  • Why the magic number for brand longevity is “5x”
  • The $4 Billion Ad Types to sell any product (The Bally, The Animation, and The Long Form)
  • The best testing tool for segmenting and finding profitable ad creatives

KEY POINTS

  1. Innovation is the key ingredient to a successful and scalable product.
  2. You’re always in the business of selling your business so your mark ups should always be around 5x
  3. Storytelling your product is your main job once your engine is running.
  4. All advertising is a mirror. Find your segments and build marketing where they can see themselves in.

CONTACT RON LYNCH

For updates, make sure to Like the Big Baby Agency Facebook page. You can also check out our review of Ron’s Marketing Mercenary course before taking it for yourself!

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About the Author

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