Amazon DSP Advertising for Brands Ready to Scale

5.04x ROAS. 43M Impressions. Amazon DSP, Managed Correctly.

Harness Amazon's unique first-party shopping data to precisely target audiences and meet shoppers where they are, driving visibility and sales across the web and on Amazon-owned properties.

Book a DSP Strategy Call

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Helps us prepare the right audit for your account

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A senior strategist will call you within 15 minutes. Check your email for next steps and your audit preparation guide.

Trusted by Clients

Why Amazon DSP Matters

Amazon DSP (Demand-Side Platform) is a powerful, programmatic advertising platform that enables you to buy display, video, and audio ad inventory across Amazon-owned sites (like Amazon.com, Prime Video, and Twitch) and a massive network of high-quality third-party publisher websites and apps. It is ideal for brands looking to:

Expand Reach: Connect with customers at every stage of the purchase funnel, both on and off Amazon.
Leverage Unique Data: Utilize Amazon’s unparalleled first-party shopping, browsing, and streaming signals for deep audience relevance and precise targeting.
Drive Full-Funnel Growth: Execute strategies for upper-funnel brand awareness through to lower-funnel retargeting and conversion.

Key DSP Features

Advanced Audiences

Leverage Amazon’s proprietary first-party signals (shopping behavior, viewing habits, lifestyle, etc.) to build highly effective audience segments, including in-market, retargeting, and lookalike audiences.

Exclusive Publisher Supply

Access premium, Amazon-owned inventory on properties like Prime Video, Freevee, Twitch, IMDb, and Amazon devices, in addition to extensive third-party inventory unavailable through the advertising console.

Robust Brand Safety

Utilize Amazon's layered brand safety controls, including real-time bid monitoring, traffic quality filters, and viewability checks, to ensure your ads appear next to brand-appropriate content.

Flexible & Scalable

Supports high-impact creative formats, including dynamic display, custom landing pages, and Streaming TV (OTT/CTV) video, with optimization levers for bidding and frequency management.

The Results You Can Expect

Efficient Audience Targeting

Drives more qualified traffic to your listings or website by reaching high-intent shoppers.

Optimized Media Spend

Helps maximize the effectiveness of every advertising dollar for a stronger Return on Ad Spend (ROAS).

Expanded Brand Visibility

Connects with new customers and builds long-term brand equity wherever they spend their time online.

Holistic Campaign Insights

Provides a clearer view of the customer journey and the cross-channel impact of your advertising efforts.

DSP and Amazon Marketing Cloud (AMC): The Data Partnership

Amazon DSP is activated by the insights and audiences developed in Amazon Marketing Cloud (AMC), Amazon’s privacy-safe data clean room.

Custom Audience Creation: AMC allows you to securely combine your own first-party data (from your CRM, website, etc.) with Amazon Ads signals to build highly refined audience segments to target in ADSP.Leverage
Advanced Measurement: Going well beyond standard DSP reporting, AMC enables us to understand full-funnel customer journeys, and identify the true long-term, incremental value of your DSP spend.

This powerful combination ensures your DSP campaigns are not just running—they are informed by a holistic view of your customer and a sophisticated understanding of cross-channel performance.

How DSP Complements Your Current Advertising

Unlike Sponsored Ads (which focus on performance/PPC within Amazon's search results), Amazon DSP is a programmatic, impression-based platform designed for upper- and mid-funnel goals. It allows you to:

Pre-Target

Reach potential customers before they search for your product on Amazon. Get in front of them at the right time and place.

Re-Engage

Bring back shoppers who viewed your product but left Amazon, and keep your brand top-of-mind across the web.

Attribute

Use multi-touch attribution to see how display and video ads influence ultimate conversion, even if the final sale happens days later on Amazon.

Expand Reach

Tap into audiences beyond Amazon using third-party data and cross-channel targeting. Reach shoppers wherever they spend time online and introduce your brand to completely new potential customers.

Our Four-Step DSP Activation Strategy

Assessment: Data-Driven Foundation

We analyze your products' historical performance metrics—both on and off Amazon—to identify the most effective applications for DSP. This determines whether the priority should be upper-funnel awareness and acquisition or lower-funnel retargeting and conversion.

Strategy: Tailored to Your Goals

We develop a custom strategy that aligns Amazon DSP's unique audience and supply capabilities with your specific business objectives (e.g., product launch, market share defense, channel expansion). This includes defining the appropriate audiences, creative formats, and budget allocation.

Buildout & Optimization: Launching Campaigns

We handle the full campaign construction, from account setup to launching campaigns and setting up brand safety controls. We don't stop there—we provide continuous monitoring and proactive optimization of bids, frequency, and creative assets to ensure we're consistently moving toward your performance goals.

Scale: Driving Market Share Growth

We leverage advanced DSP and AMC reports to identify key learning moments and proven expansion opportunities. This data informs new strategies for increasing reach, driving incremental market share, and expanding into new high-value audience segments.

Ready to get started?

Book a DSP Strategy Call

Real Results From Our Clients

5.04

Overall ROAS (2025)

43M

Impressions (2025)

1,364

Subscribe and Saves (2025)

2,096

NTB Purchases (2025)

2.23

Overall ROAS (2025)

8.4M

Impressions (2025)

339

Subscribe and Saves (2025)

$1.01

eCPDPV

1,100+

New to Brand Purchases

13M+

Impressions

$54K+

DSP Spend

1.8

ROAS

Ready to Transform Your Amazon Advertising?

Let's work together to unlock the full potential of Amazon DSP for your brand. Our expert team is ready to assess, strategize, build, and scale your campaigns to new heights.

Book a DSP Strategy Call